Learn YouTube from the guy YouTube flies out
I'm super passionate about YouTube and growing communities online. I work with YouTubers and brands, and these emails are snippets of the game I share with them, just for free.
I usually forget to send these, but when I remember, you'll be glad you're on the list :)
Read by people who work at
YouTube's New York office, September 2026
I've done some pretty cool stuff with YouTube
I've been to every Made on YouTube since 2022 (their biggest event of the year) and spoken at their offices in Chicago and Switzerland. I don't work there btw, I just get to do cool stuff with them.
Flew me out to Switzerland, 2025
My first Made on YouTube, LA 2022
On the Made on YouTube stage, 2023
YouTube's New York office, 2024
Spoke to their marketing and product teams, Chicago 2025
And yes, that's the CEO of YouTube
I've met him 4 times now. Only remembered to get a pic 3 of them lol
2023
2024
2025
“Muaaz is the 🐐”
Milad Mirg
6.8M subscribers
“Muaaz has been spreading YouTube knowledge for years now. He truly wants every Creator to succeed”
JayeSmacks
1.8M subscribers
“Muaaz always has wisdom to share and good advice on everything when I need it”
Elliot
1.2M subscribers
Something to learn, or something fun to read. Ideally both.
Here's the kind of stuff I write about:
Growing on YouTube
What's working right now, and what I'd do if I were you
Hooks, titles and thumbnails
How to get the click, and keep people watching after it
Short-form
Shorts, TikTok and Reels, and how they actually help your channel
YouTube news
When something changes, what it means for you. In normal words
Creator breakdowns
Creators who are blowing up, and what you can steal from them
Motivation
For the days you don't feel like posting
Muaaz
to you
This YouTuber's revenue just leaked..
HEYYY it's Muaaz :)
So KSI (one of the UK's biggest YouTubers) went on a TV show and they accidentally opened his YouTube Studio app lmaoo
$105,000 in 28 days from 17.8M views
Here's my take:
...
Hey, I'm Muaaz
I've been obsessed with YouTube for 10+ years. I started out making tutorials for gaming creators (OBS, editing, logos) and grew that channel to 270K subs.
Over time I started working with creators more directly. Helping them figure out what to post, how to hook people in, and how to actually grow.
What I do now
I'm a creator strategist. I work with creators who already have some momentum and want to double down, and with brands who want to show up on YouTube and short-form without it feeling forced.
Usually that means content ideas, hooks and packaging, short-form, and brand strategy. If that sounds like you, email me.
And I reply to pretty much everyone who replies to me, so say hey.
18,000 creators hang out in my Discord
Being a creator can be a lonely road. So I made a place to hang with people who get it. Talk content, ask for advice, or just hang. It's free.
Ok you made it to the bottom
You should probably just subscribe at this point :)